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The Future of Brand, Tech and Business is Experience
If you’ve never attended the Next Conference in Germany, plan for the next event. It combines elements of SXSW in a festival, city-wide format where people, technology, music and art converge into an...
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Social media gave everyone a voice, on the other hand, it also gave everyone...
We live in a world where where information and misinformation is prevalent and weighted equally all too often. As human beings, we are learning how to use social media effectively to communicate and...
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The Construct for Digital Transformation and Business Model Innovation
Digital transformation is the new black. It is one of those catch-all terms that seems to describe any investment in trending digital technologies and modern processes and philosophies. Depending on...
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Business Innovation, Culture 2.0 and the Importance of Shared Experiences
Leo Bottary is a well-known author and keynote speaker. He’s also a long-time friend of mine. For several years, I had the opportunity to tour the Vistage conferences as they toured the U.S. I nope to...
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Customer Experience is Defined by the Experience Customer’s Have, Remember...
The funny thing about customer experience is that, for all of its good intentions, it is a bit ironic. Many businesses talk about the importance of customer experience (CX). At the same time, many are...
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Why Your Brand Needs Vidcon and the Rise of Creator Influence and Trust
For the last three years, I’ve made it a point to attend Vidcon, even if that meant missing the prestigious Cannes Lions. Why? Because the roots of shifting consumer behavior, trust and influence are...
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The Past, Present and Future of Social Media
Mark Zuckerberg, Brian Solis, Kevin Rose A big part of my work as a digital analyst and anthropologist is to track emerging and disruptive technology trends and study their impact on business and...
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The technology behind psychographic marketing can be used for good, evil...
This year, I was given the opportunity to present in Dubai at OMD Predicts, an event that explores the future of media, consumerism and brand. To be honest, it was my first time stepping out of the...
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Paris Built a Mini Silicon Valley with STATION F, a Massive Startup Campus...
you’re a geek, entrepreneur, investor, tech reporter or analyst, startup or all of the above, make the trek to STATION F in Paris. If you could take the best of Silicon Valley and put it in one...
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The Future of Experience Design
It’s amazing to me how many companies still don’t “see” the customer when it comes to customer experience. While everyone talks about Customer Experience (CX) as the new black, most companies miss the...
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The Purpose of Brand and CX in the Era of Human Experience
It’s time to design experiences you want people to have, remember and share. Customer experience is the new marketing and customer experiences (what they have, feel and share) become the new “BX”...
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The Possibilities of Possible
Sometimes success is a poor teacher. It lulls us into contentment and complacency. Instead of always striving for greatness and relevance, we’re instead focused on iteration and incrementalism,...
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Business as Usual is Still Business as Usual: An interview about the real...
Diginomica’s Jon Reed is someone I greatly respect. He’s one of the most discerning and shrewd voices on business modernization out there. I recently had the opportunity to speak with him about the...
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Is Your Company Investing in Digital Transformation or Digital Iteration?
Digital transformation is more than hype and definitely more meaningful than just another buzzword. But to see what it really is and what could be, you have to think beyond the role you work in today....
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Stop Talking About a Customer-Centered Culture and Build It Already
Business People Working with Technology In 2016, I had the opportunity to visit my mother’s birthplace, Madrid, Spain, and keynote the inaugural Digital Business World Congress (DES). I was invited to...
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Employees Swipe Right to Personal Tech in the Workplace
The consumerization of IT has been long in the making. While it’s nothing new, the employee-driven trends of social media, BYOD (bring your own device) and BYOA (apps) in the workplace are only...
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What does the future of CX look like? Here are some of the most promising...
What does the future of CX look like? That was the question asked by CMO.com shortly before the new year. The result is an impressive list of predictions offered by some of the brightest minds working...
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In Truth We Trust?
I often hear people say… the one thing they appreciate in someone is “how honest” they are …or that they “speak their mind.” But, they’re not the same. Honesty is free of deceit and untruthfulness....
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Is technology is creating a narcissistic society?
Part 2 in a media tour series for my 2016 keynote at Digital Business World Congress (DES) in Madrid, Spain. This interview is with Expansión, “La tecnología está creando una sociedad narcisista.”...
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The Digital Transformation of Cities and City Governments
Digital transformation is affecting every aspect of our world. Looking beyond the typical business case studies, some of the most interesting, and overdue, work in digital transformation is happening...
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